Che What?

Luxury automaker Mercedes Benz is apologizing for using the image of Marxist icon and hero Che Guevera in a marketing campaign, but why?

Had he lived, Guevera undoubtedly would have found some posh nest on which to perch, as one of those privileged proletarians commonly found in "classless" societies, who live in relative splendor while their subjects subsist in Marxism-induced squalor. Think North Korea -- you'll get the picture.

Of course Che would have owned a Mercedes, maybe even three, as long as they were painted camouflage green.