The business side of Burning Man is explored in this New York Times piece, which is a subject worth studying for students of economics. It's nice to read that some Burners embrace capitalism, despite their counterculture attitudes -- perhaps because it's about voluntary, free, mutually-beneficial exchange, which is what makes the economy of Black Rock City tick. That economy may not involve cash, and it may shun overt displays of crass commercialism, but it is freedom-oriented and thus capitalist in the purest sense of the word.
The 10 Principles embraced by burners may on first glance appear anti-capitalist, since they diss commercialism and include a left-sounding slam on so-called "exploitation," but they in many ways mirror the image of a society built around libertarian, free-market principles.
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